Cultivating a Sense of Belonging and Promoting Sports Fans' Travel Intentions: Evidence From an Emerging Economy Market

Norman PENG*, Annie CHEN, Bradley R. BARNES, Stella KLADOU

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

Abstract

The aim of this study is to examine Chinese football fans’ sense of belonging to the virtual communities of their favorite European teams and their intention to visit Europe and watch a live match. Drawing on a survey of 488 Chinese football fans, the findings reveal that ideal self-congruence, brand identification, and the ability of virtual communities affect fans’ sense of belonging.

Original languageEnglish
Pages (from-to)285-297
Number of pages13
JournalTourism Analysis
Volume27
Issue number3
DOIs
Publication statusPublished - 2022
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2022 Cognizant, LLC.

Keywords

  • International travel
  • Sense of belonging
  • Sports fans
  • Travel intentions
  • Virtual community

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