Cultivating a Sense of Belonging and Promoting Sports Fans' Travel Intentions: Evidence From an Emerging Economy Market

Norman PENG; Annie CHEN; Bradley R. BARNES; Stella KLADOU

doi:10.3727/108354222X16450234944191

Cultivating a Sense of Belonging and Promoting Sports Fans' Travel Intentions: Evidence From an Emerging Economy Market

Norman PENG^*, Annie CHEN, Bradley R. BARNES, Stella KLADOU

^*Corresponding author for this work

Research output: Journal Publications › Journal Article (refereed) › peer-review

1 Citation (Scopus)

Abstract

The aim of this study is to examine Chinese football fans’ sense of belonging to the virtual communities of their favorite European teams and their intention to visit Europe and watch a live match. Drawing on a survey of 488 Chinese football fans, the findings reveal that ideal self-congruence, brand identification, and the ability of virtual communities affect fans’ sense of belonging.

Original language	English
Pages (from-to)	285-297
Number of pages	13
Journal	Tourism Analysis
Volume	27
Issue number	3
DOIs	https://doi.org/10.3727/108354222X16450234944191
Publication status	Published - 2022
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2022 Cognizant, LLC.

Keywords

International travel
Sense of belonging
Sports fans
Travel intentions
Virtual community

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10.3727/108354222X16450234944191

Cite this

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title = "Cultivating a Sense of Belonging and Promoting Sports Fans' Travel Intentions: Evidence From an Emerging Economy Market",

abstract = "The aim of this study is to examine Chinese football fans{\textquoteright} sense of belonging to the virtual communities of their favorite European teams and their intention to visit Europe and watch a live match. Drawing on a survey of 488 Chinese football fans, the findings reveal that ideal self-congruence, brand identification, and the ability of virtual communities affect fans{\textquoteright} sense of belonging.",

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KW - Sense of belonging

KW - Sports fans

KW - Travel intentions

KW - Virtual community

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DO - 10.3727/108354222X16450234944191

M3 - Journal Article (refereed)

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Cultivating a Sense of Belonging and Promoting Sports Fans' Travel Intentions: Evidence From an Emerging Economy Market

Abstract

Bibliographical note

Keywords

Access to Document

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