Cultural Globalization and its Stimulus on Urban Youth : a Sociological Study among University Students in Bangladesh

The purpose of this quantitative study is to illustrate the influence of globalization on cultural traits among young people, with a focus on the underlying function of cultural globalization. To achieve the study’s goal, an online survey was conducted in 2020 among students from six top public and private institutions in Dhaka, with a sample size of 300 students studying at the Bachelor and Master level. The core issue of the study focuses on the concept of globalization as a process that transforms local cultures and impacts people’s lives, particularly the young communities in their towns. The current discussion on cultural globalization and its effects on behaviors, choices, norms, values, dietary habits, dress patterns, and the notion of sexuality is being molded and altered by the process, gathering, and access to information, media, and other accessible societal institutions. This study documented those global values. Consumerism have a large-scale impact on urban youth, resulting in many changes in their lifestyle and preferences, as well as cultural orientation; traditional cultural values are no longer identical among them, instead their lifestyle has greatly diminished and assimilated into Western-Indian norms.