Culture and stereotype communication : are people from Eastern cultures more stereotypical in communication?

Wai Lan, Vicki YEUNG, Yoshihisa KASHIMA

Research output: Journal PublicationsJournal Article (refereed)

7 Citations (Scopus)


This article presents an ecological approach to communication of stereotype-relevant information. We propose that communicating more stereotype-consistent (SC) and less stereotype-inconsistent (SI) information is a default strategy used by Easterners to fulfill their culturally installed goal—namely, to maintain harmonious relationships with others. And communicating informative information (both SC and SI information, and even more SI information) is a default strategy used by Westerners to fulfill their culturally installed goal—namely, to be accurate. When Easterners and Westerners were asked to communicate a firsthand stereotype-relevant story to a purported (Study 1) and a real (Study 2) communication partner without specifying a clear communication goal, they resorted to their cultural default strategy. However, when they were instructed to have a clear communication goal indicating the inappropriateness of the use of the default strategy, their communication pattern changed (Study 3). Results are discussed in terms of societal constraints of individualistic and collectivistic societies.
Original languageEnglish
Pages (from-to)446-463
Number of pages18
JournalJournal of Cross-Cultural Psychology
Issue number3
Publication statusPublished - 1 Apr 2012
Externally publishedYes


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