Customer participation behavior for value co-creation in high-versus low-contact services : the roles of trust-in-personnel and trust-in-brand

Ling Yee, Esther LI, T. K., Sherriff LUK, Shaw-Ching, Ben LIU

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

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Social Sciences

Psychology