Customer relationship management and interface redesign : a study on the website design on the ebay websites on cultural perspectives

K. W., Kevin HO, Wing Kuen, Eric SEE-TO

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

Abstract

This study is focused on the cross-cultural issues in the post-adoption phases of customer relationship management (CRM) for an international electronic marketplace, which operates in more than 30 countries. In particular, the authors focus on how the electronic marketplace modifies its interface redesign for addressing the different tastes of users from different cultural backgrounds. The authors hope this study can address to how cultural and language differences affect the interface redesign of CRM, which is part of the enterprise system, in the multinational and global context through a qualitative study.
Original languageEnglish
Title of host publicationMarketing and consumer behavior : concepts, methodologies, tools, and applications
PublisherBusiness Science Reference
Pages558-574
Number of pages17
ISBN (Print)9781466673571
DOIs
Publication statusPublished - 1 Jan 2015
Externally publishedYes

Fingerprint

Redesign
eBay
Electronic marketplace
Customer relationship management
Web site design
Web sites
Enterprise systems
Multinationals
Language
Cross-cultural issues
Qualitative study

Cite this

HO, K. W. . K., & SEE-TO, W. K. E. (2015). Customer relationship management and interface redesign : a study on the website design on the ebay websites on cultural perspectives. In Marketing and consumer behavior : concepts, methodologies, tools, and applications (pp. 558-574). Business Science Reference. https://doi.org/10.4018/978-1-4666-7357-1.ch025
HO, K. W., Kevin ; SEE-TO, Wing Kuen, Eric. / Customer relationship management and interface redesign : a study on the website design on the ebay websites on cultural perspectives. Marketing and consumer behavior : concepts, methodologies, tools, and applications. Business Science Reference, 2015. pp. 558-574
@inbook{308ded18d25347e2b886a036e02104a7,
title = "Customer relationship management and interface redesign : a study on the website design on the ebay websites on cultural perspectives",
abstract = "This study is focused on the cross-cultural issues in the post-adoption phases of customer relationship management (CRM) for an international electronic marketplace, which operates in more than 30 countries. In particular, the authors focus on how the electronic marketplace modifies its interface redesign for addressing the different tastes of users from different cultural backgrounds. The authors hope this study can address to how cultural and language differences affect the interface redesign of CRM, which is part of the enterprise system, in the multinational and global context through a qualitative study.",
author = "HO, {K. W., Kevin} and SEE-TO, {Wing Kuen, Eric}",
year = "2015",
month = "1",
day = "1",
doi = "10.4018/978-1-4666-7357-1.ch025",
language = "English",
isbn = "9781466673571",
pages = "558--574",
booktitle = "Marketing and consumer behavior : concepts, methodologies, tools, and applications",
publisher = "Business Science Reference",

}

HO, KWK & SEE-TO, WKE 2015, Customer relationship management and interface redesign : a study on the website design on the ebay websites on cultural perspectives. in Marketing and consumer behavior : concepts, methodologies, tools, and applications. Business Science Reference, pp. 558-574. https://doi.org/10.4018/978-1-4666-7357-1.ch025

Customer relationship management and interface redesign : a study on the website design on the ebay websites on cultural perspectives. / HO, K. W., Kevin; SEE-TO, Wing Kuen, Eric.

Marketing and consumer behavior : concepts, methodologies, tools, and applications. Business Science Reference, 2015. p. 558-574.

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

TY - CHAP

T1 - Customer relationship management and interface redesign : a study on the website design on the ebay websites on cultural perspectives

AU - HO, K. W., Kevin

AU - SEE-TO, Wing Kuen, Eric

PY - 2015/1/1

Y1 - 2015/1/1

N2 - This study is focused on the cross-cultural issues in the post-adoption phases of customer relationship management (CRM) for an international electronic marketplace, which operates in more than 30 countries. In particular, the authors focus on how the electronic marketplace modifies its interface redesign for addressing the different tastes of users from different cultural backgrounds. The authors hope this study can address to how cultural and language differences affect the interface redesign of CRM, which is part of the enterprise system, in the multinational and global context through a qualitative study.

AB - This study is focused on the cross-cultural issues in the post-adoption phases of customer relationship management (CRM) for an international electronic marketplace, which operates in more than 30 countries. In particular, the authors focus on how the electronic marketplace modifies its interface redesign for addressing the different tastes of users from different cultural backgrounds. The authors hope this study can address to how cultural and language differences affect the interface redesign of CRM, which is part of the enterprise system, in the multinational and global context through a qualitative study.

UR - http://commons.ln.edu.hk/sw_master/6205

U2 - 10.4018/978-1-4666-7357-1.ch025

DO - 10.4018/978-1-4666-7357-1.ch025

M3 - Book Chapter

SN - 9781466673571

SP - 558

EP - 574

BT - Marketing and consumer behavior : concepts, methodologies, tools, and applications

PB - Business Science Reference

ER -

HO KWK, SEE-TO WKE. Customer relationship management and interface redesign : a study on the website design on the ebay websites on cultural perspectives. In Marketing and consumer behavior : concepts, methodologies, tools, and applications. Business Science Reference. 2015. p. 558-574 https://doi.org/10.4018/978-1-4666-7357-1.ch025