Abstract
Ronald Chan was the third-generation heir apparent of a 70-year-old industry leader in Hong Kong. He joined the family-owned cycling business at its toughest time, and witnessed its sales tumble of nearly 50% due to different global crises. Before the COVID-19 pandemic hit, Ronald realized from the prior crises that their reliance on external supply of bicycles made them less responsive in the ongoing waves of disruptions. Hence, he suggested that the family create their own home-grown premium bicycle brand. The pandemic however suppressed the premium brand market, and Ronald needed to make a decision of whether he should detour to build a low-tier brand to meet the current demand, or continue with his plan for a high-end brand for long-term growth.
| Original language | English |
|---|---|
| Title of host publication | Family Business Case Studies Across the World |
| Editors | Jeremy CHENG, Luis DÍAZ-MATAJIRA, Nupur BANG, Rodrigo BASCO, Andrea CALABRÒ, Albert JAMES, Georges SAMARA |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 161-168 |
| Number of pages | 8 |
| ISBN (Electronic) | 9781800884250 |
| ISBN (Print) | 9781800884243 |
| DOIs | |
| Publication status | Published - 13 May 2022 |
| Externally published | Yes |