Abstract
China is on the verge of becoming the largest national film and television market, attracting more viewers and generating greater revenues than the United States, which has been the world leader for over a century. This seismic shift has occurred in the last decade, during a period of astronomical growth in mainland media that is a source of conspicuous national pride. Today, government officials and industry leaders have their eyes on global expansion, hoping to compete with Hollywood for economic and cultural influence worldwide.
Original language | English |
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Journal | global-e |
Volume | 12 |
Issue number | 16 |
Publication status | Published - 25 Apr 2019 |
Externally published | Yes |