Determinants of Friendship In Social Networking Virtual Worlds

Thomas Chesney, Swee Hoon Chuah, Wendy HUI, Robert Hoffmann, Jeremy LAMER

Research output: Journal PublicationsJournal Article (refereed)

3 Citations (Scopus)

Abstract

This paper examines the determinants of friendship between two users in a virtual world who are unaware of each other's real identities. Drawing on theories of homophily, heterophily and propinquity, three virtual world behaviours are analysed: avatar appearance, avatar location, and avatar communication. Data are collected on 179 participants interacting in a novel virtual world. The main results show that: (1) avatars did not tend to form friendships with avatars that are similar in appearance to themselves but did tend to form friendships with avatars that are dressed differently from themselves; (2) in terms of location, the closer an avatar stands to other avatars, the more likely the avatar is to receive a friend invitation; and (3) the fewer words an avatar uses in communication, the more likely the avatar is to receive a friend invitation. This paper contributes to theories of virtual world interaction and to using virtual worlds as a data collection platform.
Original languageEnglish
Article number73
Pages (from-to)1397-1416
Number of pages20
JournalCommunications of the Association for Information Systems
Volume34
DOIs
Publication statusPublished - Jan 2014
Externally publishedYes

Keywords

  • avatar
  • server log
  • telemetry
  • online community,
  • assortativity

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