Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances

Gerald ALBAUM, Joel HERCHE, Julie YU, Felicitas EVANGELISTA, Brian MURPHY, Shing Chung, Patrick POON

Research output: Journal Publications › Journal Article (refereed)

5 Citations (Scopus)

Abstract

Marketing managers around the world are being asked to work with foreign counterparts as never before, but with limited success. This requires integration of decision making styles. The purpose of this study is to apply a management style of decision making measurement technique to selected countries of the Asia-Pacific region to determine the extent of differences in decision-making style among marketing managers. This study surveys marketing managers within Australia, Hong Kong, The Philippines, Vietnam, New Zealand, and China. Within each country different sampling processes and modes of data collection were used by locally-based associates of the researchers, as appropriate for the country. The study results indicate that substantive differences do exist between marketing managers from different cultural/national backgrounds within the Asia-Pacific region and these managers differ in their decision-making styles from managers in other parts of the world.
Original languageEnglish
Pages (from-to)63-78
Number of pages16
JournalJournal of Global Marketing
Volume21
Issue number1
DOIs
Publication statusPublished - 1 Dec 2008

Fingerprint

Managers
Marketing
Decision-making styles
Asia-Pacific region
Strategic alliances
New Zealand
Sampling
Hong Kong
Philippines
Decision making
Data collection
China
Management styles

Keywords

  • Asia-Pacific region
  • Management styles
  • Marketing decision makers
  • Strategic alliances

Cite this

ALBAUM, Gerald ; HERCHE, Joel ; YU, Julie ; EVANGELISTA, Felicitas ; MURPHY, Brian ; POON, Shing Chung, Patrick. / Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances. In: Journal of Global Marketing. 2008 ; Vol. 21, No. 1. pp. 63-78.
@article{f210de7bee244376b40145a59f238013,
title = "Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances",
abstract = "Marketing managers around the world are being asked to work with foreign counterparts as never before, but with limited success. This requires integration of decision making styles. The purpose of this study is to apply a management style of decision making measurement technique to selected countries of the Asia-Pacific region to determine the extent of differences in decision-making style among marketing managers. This study surveys marketing managers within Australia, Hong Kong, The Philippines, Vietnam, New Zealand, and China. Within each country different sampling processes and modes of data collection were used by locally-based associates of the researchers, as appropriate for the country. The study results indicate that substantive differences do exist between marketing managers from different cultural/national backgrounds within the Asia-Pacific region and these managers differ in their decision-making styles from managers in other parts of the world.",
keywords = "Asia-Pacific region, Management styles, Marketing decision makers, Strategic alliances",
author = "Gerald ALBAUM and Joel HERCHE and Julie YU and Felicitas EVANGELISTA and Brian MURPHY and POON, {Shing Chung, Patrick}",
year = "2008",
month = "12",
day = "1",
doi = "10.1300/J042v21n01_06",
language = "English",
volume = "21",
pages = "63--78",
journal = "Journal of Global Marketing",
issn = "0891-1762",
publisher = "Routledge",
number = "1",

}

ALBAUM, G, HERCHE, J, YU, J, EVANGELISTA, F, MURPHY, B & POON, SCP 2008, 'Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances', Journal of Global Marketing, vol. 21, no. 1, pp. 63-78. https://doi.org/10.1300/J042v21n01_06

Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances. / ALBAUM, Gerald; HERCHE, Joel; YU, Julie; EVANGELISTA, Felicitas; MURPHY, Brian; POON, Shing Chung, Patrick.

In: Journal of Global Marketing, Vol. 21, No. 1, 01.12.2008, p. 63-78.

Research output: Journal Publications › Journal Article (refereed)

TY - JOUR

T1 - Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances

AU - ALBAUM, Gerald

AU - HERCHE, Joel

AU - YU, Julie

AU - EVANGELISTA, Felicitas

AU - MURPHY, Brian

AU - POON, Shing Chung, Patrick

PY - 2008/12/1

Y1 - 2008/12/1

N2 - Marketing managers around the world are being asked to work with foreign counterparts as never before, but with limited success. This requires integration of decision making styles. The purpose of this study is to apply a management style of decision making measurement technique to selected countries of the Asia-Pacific region to determine the extent of differences in decision-making style among marketing managers. This study surveys marketing managers within Australia, Hong Kong, The Philippines, Vietnam, New Zealand, and China. Within each country different sampling processes and modes of data collection were used by locally-based associates of the researchers, as appropriate for the country. The study results indicate that substantive differences do exist between marketing managers from different cultural/national backgrounds within the Asia-Pacific region and these managers differ in their decision-making styles from managers in other parts of the world.

AB - Marketing managers around the world are being asked to work with foreign counterparts as never before, but with limited success. This requires integration of decision making styles. The purpose of this study is to apply a management style of decision making measurement technique to selected countries of the Asia-Pacific region to determine the extent of differences in decision-making style among marketing managers. This study surveys marketing managers within Australia, Hong Kong, The Philippines, Vietnam, New Zealand, and China. Within each country different sampling processes and modes of data collection were used by locally-based associates of the researchers, as appropriate for the country. The study results indicate that substantive differences do exist between marketing managers from different cultural/national backgrounds within the Asia-Pacific region and these managers differ in their decision-making styles from managers in other parts of the world.

KW - Asia-Pacific region

KW - Management styles

KW - Marketing decision makers

KW - Strategic alliances

UR - http://commons.ln.edu.hk/sw_master/2517

U2 - 10.1300/J042v21n01_06

DO - 10.1300/J042v21n01_06

M3 - Journal Article (refereed)

VL - 21

SP - 63

EP - 78

JO - Journal of Global Marketing

JF - Journal of Global Marketing

SN - 0891-1762

IS - 1

ER -

ALBAUM G, HERCHE J, YU J, EVANGELISTA F, MURPHY B, POON SCP. Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances. Journal of Global Marketing. 2008 Dec 1;21(1):63-78. https://doi.org/10.1300/J042v21n01_06

Access to Document