Abstract
Original language | English |
---|---|
Pages (from-to) | 63-78 |
Number of pages | 16 |
Journal | Journal of Global Marketing |
Volume | 21 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1 Dec 2008 |
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Keywords
- Asia-Pacific region
- Management styles
- Marketing decision makers
- Strategic alliances
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Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances. / ALBAUM, Gerald; HERCHE, Joel; YU, Julie; EVANGELISTA, Felicitas; MURPHY, Brian; POON, Shing Chung, Patrick.
In: Journal of Global Marketing, Vol. 21, No. 1, 01.12.2008, p. 63-78.Research output: Journal Publications › Journal Article (refereed)
TY - JOUR
T1 - Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances
AU - ALBAUM, Gerald
AU - HERCHE, Joel
AU - YU, Julie
AU - EVANGELISTA, Felicitas
AU - MURPHY, Brian
AU - POON, Shing Chung, Patrick
PY - 2008/12/1
Y1 - 2008/12/1
N2 - Marketing managers around the world are being asked to work with foreign counterparts as never before, but with limited success. This requires integration of decision making styles. The purpose of this study is to apply a management style of decision making measurement technique to selected countries of the Asia-Pacific region to determine the extent of differences in decision-making style among marketing managers. This study surveys marketing managers within Australia, Hong Kong, The Philippines, Vietnam, New Zealand, and China. Within each country different sampling processes and modes of data collection were used by locally-based associates of the researchers, as appropriate for the country. The study results indicate that substantive differences do exist between marketing managers from different cultural/national backgrounds within the Asia-Pacific region and these managers differ in their decision-making styles from managers in other parts of the world.
AB - Marketing managers around the world are being asked to work with foreign counterparts as never before, but with limited success. This requires integration of decision making styles. The purpose of this study is to apply a management style of decision making measurement technique to selected countries of the Asia-Pacific region to determine the extent of differences in decision-making style among marketing managers. This study surveys marketing managers within Australia, Hong Kong, The Philippines, Vietnam, New Zealand, and China. Within each country different sampling processes and modes of data collection were used by locally-based associates of the researchers, as appropriate for the country. The study results indicate that substantive differences do exist between marketing managers from different cultural/national backgrounds within the Asia-Pacific region and these managers differ in their decision-making styles from managers in other parts of the world.
KW - Asia-Pacific region
KW - Management styles
KW - Marketing decision makers
KW - Strategic alliances
UR - http://commons.ln.edu.hk/sw_master/2517
U2 - 10.1300/J042v21n01_06
DO - 10.1300/J042v21n01_06
M3 - Journal Article (refereed)
VL - 21
SP - 63
EP - 78
JO - Journal of Global Marketing
JF - Journal of Global Marketing
SN - 0891-1762
IS - 1
ER -