Digitized parody : the politics of egao in contemporary China

Haomin GONG, Xin YANG

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

44 Citations (Scopus)

Abstract

This article investigates egao —technology-enabled online parody in contemporary China. Egao is a site where issues of power struggle, class reconsolidation, social stratification, (online) community formation, and cultural intervention, along with the transformative power of digital technologies, intersect. Through an analysis of Hu Ge’s “The Bloody Case of a Steamed Bun,” we argue that egao provides an alternative locus of power, permitting the transgression of existing social and cultural hierarchies. Satiric and ludicrous in nature, egao playfully subverts a range of authoritative discourses and provides a vehicle for both comic criticism and emotional catharsis. As an individualized form of expression of the new digital generation, it also offers insight into the collective attitudes of the new class of netizens.
Original languageEnglish
Pages (from-to)3-26
Number of pages24
JournalChina Information
Volume24
Issue number1
DOIs
Publication statusPublished - 1 Mar 2010
Externally publishedYes

Fingerprint

satire
power struggle
China
social stratification
politics
internet community
criticism
discourse
Parody

Cite this

@article{a919c97c543447dd944a5bb6c2eff888,
title = "Digitized parody : the politics of egao in contemporary China",
abstract = "This article investigates egao —technology-enabled online parody in contemporary China. Egao is a site where issues of power struggle, class reconsolidation, social stratification, (online) community formation, and cultural intervention, along with the transformative power of digital technologies, intersect. Through an analysis of Hu Ge’s “The Bloody Case of a Steamed Bun,” we argue that egao provides an alternative locus of power, permitting the transgression of existing social and cultural hierarchies. Satiric and ludicrous in nature, egao playfully subverts a range of authoritative discourses and provides a vehicle for both comic criticism and emotional catharsis. As an individualized form of expression of the new digital generation, it also offers insight into the collective attitudes of the new class of netizens.",
author = "Haomin GONG and Xin YANG",
year = "2010",
month = "3",
day = "1",
doi = "10.1177/0920203X09350249",
language = "English",
volume = "24",
pages = "3--26",
journal = "China Information",
issn = "0920-203X",
publisher = "SAGE Publications Ltd",
number = "1",

}

Digitized parody : the politics of egao in contemporary China. / GONG, Haomin; YANG, Xin.

In: China Information, Vol. 24, No. 1, 01.03.2010, p. 3-26.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

TY - JOUR

T1 - Digitized parody : the politics of egao in contemporary China

AU - GONG, Haomin

AU - YANG, Xin

PY - 2010/3/1

Y1 - 2010/3/1

N2 - This article investigates egao —technology-enabled online parody in contemporary China. Egao is a site where issues of power struggle, class reconsolidation, social stratification, (online) community formation, and cultural intervention, along with the transformative power of digital technologies, intersect. Through an analysis of Hu Ge’s “The Bloody Case of a Steamed Bun,” we argue that egao provides an alternative locus of power, permitting the transgression of existing social and cultural hierarchies. Satiric and ludicrous in nature, egao playfully subverts a range of authoritative discourses and provides a vehicle for both comic criticism and emotional catharsis. As an individualized form of expression of the new digital generation, it also offers insight into the collective attitudes of the new class of netizens.

AB - This article investigates egao —technology-enabled online parody in contemporary China. Egao is a site where issues of power struggle, class reconsolidation, social stratification, (online) community formation, and cultural intervention, along with the transformative power of digital technologies, intersect. Through an analysis of Hu Ge’s “The Bloody Case of a Steamed Bun,” we argue that egao provides an alternative locus of power, permitting the transgression of existing social and cultural hierarchies. Satiric and ludicrous in nature, egao playfully subverts a range of authoritative discourses and provides a vehicle for both comic criticism and emotional catharsis. As an individualized form of expression of the new digital generation, it also offers insight into the collective attitudes of the new class of netizens.

UR - http://commons.ln.edu.hk/sw_master/5627

U2 - 10.1177/0920203X09350249

DO - 10.1177/0920203X09350249

M3 - Journal Article (refereed)

VL - 24

SP - 3

EP - 26

JO - China Information

JF - China Information

SN - 0920-203X

IS - 1

ER -