Disclosing Delivery Performance Information When Consumers Are Sensitive to Promised Delivery Time, Delivery Reliability, and Price

Mingming LENG*, Rafael BECERRIL-ARREOLA, Mahmut PARLAR, Mark FERGUSON

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

Abstract

Problem definition: We investigate how the characteristics of consumers and a service firm influence the firm’s optimal pricing and promised delivery-time decisions as well as the optimal investment in the quality of delivery reliability information available to consumers. 

Methodology/results
: We use utility, queuing, and choice modeling theories to model consumers’ behavior and to find solutions to the firm’s profit maximization problem. 

Managerial implications
: The optimal strategy is to disclose either error-free delivery reliability information or no information at all. We also delineate conditions for each of the two strategies to dominate.
Original languageEnglish
Pages (from-to)1918-1924
Number of pages7
JournalManufacturing and Service Operations Management
Volume26
Issue number5
Early online date15 Jul 2024
DOIs
Publication statusPublished - Sept 2024

Bibliographical note

The authors are grateful to the Department Editor (Professor Mahesh Na?garajan), the Associate Editor, and two anonymous reviewers for their insightful comments that helped improve this paper.

Funding

This research was supported by the General Research Fund (GRF) of the Hong Kong Research Grants Council under Research Project No. LU13500822.

Keywords

  • service operations
  • delivery time
  • pricing
  • information disclosure
  • online retailing

Fingerprint

Dive into the research topics of 'Disclosing Delivery Performance Information When Consumers Are Sensitive to Promised Delivery Time, Delivery Reliability, and Price'. Together they form a unique fingerprint.

Cite this