Discount, Coupon, or Both? An Empirical Data-based Analysis for Online Garment Retailers' Optimal Promotion Strategies

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 6 Dec 2018
Event2018 AIB Southeast Asia Regional Conference: Entrepreneurship and Innovation in Emerging Markets - Lingnan University, Hong Kong, Hong Kong
Duration: 6 Dec 20188 Dec 2018
https://www.ln.edu.hk/aibsear/conferences/past.html

Conference

Conference2018 AIB Southeast Asia Regional Conference
Abbreviated title2018 AIBSEAR
CountryHong Kong
CityHong Kong
Period6/12/188/12/18
OtherThe 2018 Academy of International Business (AIB) Southeast Asia Regional Conference is organized by AIBSEAR during 6-8 December 2018, in Hong Kong. In particular this year, it will be co-organized by Lingnan University as a tribute to Lingnan University 50th Anniversary of reestablishment in Hong Kong. The theme of the 2018 AIBSEAR Hong Kong Conference is “Entrepreneurship and Innovation in Emerging Markets”.
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