|Publication status||Published - 6 Dec 2018|
|Event||2018 AIB Southeast Asia Regional Conference: Entrepreneurship and Innovation in Emerging Markets - Lingnan University, Hong Kong, Hong Kong|
Duration: 6 Dec 2018 → 8 Dec 2018
|Conference||2018 AIB Southeast Asia Regional Conference|
|Abbreviated title||2018 AIBSEAR|
|Period||6/12/18 → 8/12/18|
|Other||The 2018 Academy of International Business (AIB) Southeast Asia Regional Conference is organized by AIBSEAR during 6-8 December 2018, in Hong Kong. In particular this year, it will be co-organized by Lingnan University as a tribute to Lingnan University 50th Anniversary of reestablishment in Hong Kong. The theme of the 2018 AIBSEAR Hong Kong Conference is “Entrepreneurship and Innovation in Emerging Markets”.|
LIU, Y., LENG, M., LIANG, L. P., & PENG, L. (2018). Discount, Coupon, or Both? An Empirical Data-based Analysis for Online Garment Retailers' Optimal Promotion Strategies. Paper presented at 2018 AIB Southeast Asia Regional Conference, Hong Kong, Hong Kong.