Discount, Coupon, or Both? An Empirical Data-based Analysis for Online Garment Retailers' Optimal Promotion Strategies

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 6 Dec 2018
Event2018 AIB Southeast Asia Regional Conference: Entrepreneurship and Innovation in Emerging Markets - Lingnan University, Hong Kong, Hong Kong
Duration: 6 Dec 20188 Dec 2018
https://www.ln.edu.hk/aibsear/conferences/past.html

Conference

Conference2018 AIB Southeast Asia Regional Conference
Abbreviated title2018 AIBSEAR
CountryHong Kong
CityHong Kong
Period6/12/188/12/18
OtherThe 2018 Academy of International Business (AIB) Southeast Asia Regional Conference is organized by AIBSEAR during 6-8 December 2018, in Hong Kong. In particular this year, it will be co-organized by Lingnan University as a tribute to Lingnan University 50th Anniversary of reestablishment in Hong Kong. The theme of the 2018 AIBSEAR Hong Kong Conference is “Entrepreneurship and Innovation in Emerging Markets”.
Internet address

Cite this

LIU, Y., LENG, M., LIANG, L. P., & PENG, L. (2018). Discount, Coupon, or Both? An Empirical Data-based Analysis for Online Garment Retailers' Optimal Promotion Strategies. Paper presented at 2018 AIB Southeast Asia Regional Conference, Hong Kong, Hong Kong.
@conference{8a7e60caf5da45e3b45edff1e375617b,
title = "Discount, Coupon, or Both? An Empirical Data-based Analysis for Online Garment Retailers' Optimal Promotion Strategies",
author = "Yang LIU and Mingming LENG and LIANG, {Li Ping} and Ling PENG",
year = "2018",
month = "12",
day = "6",
language = "English",
note = "2018 AIB Southeast Asia Regional Conference : Entrepreneurship and Innovation in Emerging Markets, 2018 AIBSEAR ; Conference date: 06-12-2018 Through 08-12-2018",
url = "https://www.ln.edu.hk/aibsear/conferences/past.html",

}

LIU, Y, LENG, M, LIANG, LP & PENG, L 2018, 'Discount, Coupon, or Both? An Empirical Data-based Analysis for Online Garment Retailers' Optimal Promotion Strategies' Paper presented at 2018 AIB Southeast Asia Regional Conference, Hong Kong, Hong Kong, 6/12/18 - 8/12/18, .

Discount, Coupon, or Both? An Empirical Data-based Analysis for Online Garment Retailers' Optimal Promotion Strategies. / LIU, Yang ; LENG, Mingming; LIANG, Li Ping; PENG, Ling.

2018. Paper presented at 2018 AIB Southeast Asia Regional Conference, Hong Kong, Hong Kong.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

TY - CONF

T1 - Discount, Coupon, or Both? An Empirical Data-based Analysis for Online Garment Retailers' Optimal Promotion Strategies

AU - LIU, Yang

AU - LENG, Mingming

AU - LIANG, Li Ping

AU - PENG, Ling

PY - 2018/12/6

Y1 - 2018/12/6

M3 - Conference Paper (other)

ER -

LIU Y, LENG M, LIANG LP, PENG L. Discount, Coupon, or Both? An Empirical Data-based Analysis for Online Garment Retailers' Optimal Promotion Strategies. 2018. Paper presented at 2018 AIB Southeast Asia Regional Conference, Hong Kong, Hong Kong.