Do the pieces fit? Assessing the configuration effects of promotion attributes

Ling PENG, Geng CUI, Yuho CHUNG

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

7 Citations (Scopus)

1 results

Finished
If the Pieces Fit: Uncovering the Interplay among Promotion Attributes
PENG, L. (PI) & CUI, G. (CoI)
LU Research Committee
1/03/17 → 31/12/18
Project: Grant Research