Projects per year
Abstract
We examine how different product reviewing processes may influence the review content. We suggest that a narrative review process is more likely to induce polarized valence content than a pros-cons review process. We suggest that this is because of the activation of self-enhancement goal under a narrative review process.
| Original language | English |
|---|---|
| Publication status | Published - 1 Oct 2015 |
| Event | 46th Association for Consumer Research Annual Conference 2015 - New Orleans Riverside, New Orleans, United States Duration: 1 Oct 2015 → 4 Oct 2015 http://www.acrwebsite.org/assets/pdfs/2015vol43.pdf |
Conference
| Conference | 46th Association for Consumer Research Annual Conference 2015 |
|---|---|
| Abbreviated title | 46th Annual ACR Conference |
| Country/Territory | United States |
| City | New Orleans |
| Period | 1/10/15 → 4/10/15 |
| Other | Association for Consumer Research |
| Internet address |
Bibliographical note
HardcopyFingerprint
Dive into the research topics of 'Does Review Structure Matter? How Narrative or Pros-Cons Review Influences Review Content'. Together they form a unique fingerprint.Projects
- 1 Finished
-
Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness (訊息散播者之間的關係如何降低訊息的說服性呢)
CHEN, Y. J. (PI)
Research Grants Council (HKSAR)
1/01/15 → 30/06/17
Project: Grant Research