Does Review Structure Matter? How Narrative or Pros-Cons Review Influences Review Content

Chunyu LI, Yu-Jen CHEN

Research output: Other Conference ContributionsAbstract

Abstract

We examine how different product reviewing processes may influence the review content. We suggest that a narrative review process is more likely to induce polarized valence content than a pros-cons review process. We suggest that this is because of the activation of self-enhancement goal under a narrative review process.
Original languageEnglish
Publication statusPublished - 1 Oct 2015
Event46th Association for Consumer Research Annual Conference 2015 - New Orleans Riverside, New Orleans, United States
Duration: 1 Oct 20154 Oct 2015
http://www.acrwebsite.org/assets/pdfs/2015vol43.pdf

Conference

Conference46th Association for Consumer Research Annual Conference 2015
Abbreviated title46th Annual ACR Conference
CountryUnited States
CityNew Orleans
Period1/10/154/10/15
OtherAssociation for Consumer Research
Internet address

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    LI, C., & CHEN, Y-J. (2015). Does Review Structure Matter? How Narrative or Pros-Cons Review Influences Review Content. Abstract from 46th Association for Consumer Research Annual Conference 2015, New Orleans, United States.