Does Review Structure Matter? How Narrative or Pros-Cons Review Influences Review Content

Chunyu LI
, Yu-Jen CHEN

Department of Marketing and International Business

Research output: Other Conference Contributions › Abstract › peer-review

1 results

Finished
Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness (訊息散播者之間的關係如何降低訊息的說服性呢)
CHEN, Y. J. (PI)
Research Grants Council (Hong Kong, China)
1/01/15 → 30/06/17
Project: Grant Research