Does temporal orientation matter for CSR strategies?

Yanyan FAN, Carolyn P. EGRI, Na NI

Research output: Journal PublicationsJournal Article (refereed)peer-review

1 Citation (Scopus)


While it has been widely accepted that corporate social responsibility (CSR) strategy focuses on firms' long-term development, the role of temporal consideration in understanding antecedents of firms' CSR strategy remains to be addressed. To examine the effects of temporal orientation on CSR strategy formation, we surveyed managers from 383 small- and medium- sized enterprises in China. Our findings indicate that firms' long- term orientation mediates the effect of managers; moral motivation on CSR; and that it can also be triggered by stakeholder demands, thus mediating the relationship between stakeholder demands and CSR. Specifically, we found that value chain stakeholder demands have a greater influence on altruistic policy-based CSR, and institutional stakeholder demands have a greater influence on financial-based CSR.
Original languageEnglish
Pages (from-to)582-587
Number of pages6
JournalAcademy of Management Proceedings
Issue number1
Publication statusPublished - Jan 2014
Externally publishedYes
Event74th Annual Meeting of the Academy of Management, AOM 2014 - Philadelphia, United States
Duration: 1 Aug 20144 Aug 2014


  • Corporate Social Responsibility
  • SMEs
  • Temporal Orientation


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