e-purchase intention of Taiwanese consumers : sustainable mediation of perceived usefulness and perceived ease of use

Massoud MOSLEHPOUR, Van Kien PHAM, Wing Keung WONG, Ismail BILGIÇLI

Research output: Journal PublicationsJournal Article (refereed)

10 Citations (Scopus)

Abstract

This study proposes a new model by partially combining personality traits (PT) and Technology Acceptance Model (TAM) attributes to examine the influences of personality characteristics (conscientiousness, openness) and perception of technology (perceived usefulness, perceives ease of use) on e-purchase intention. We use truncate sampling technique and survey questionnaire to target the sample of Taiwanese online consumers and collect data. We find that consciousness (CON) (personality attribute) significantly influences perceived usefulness (PU) (technology perception attributes), perceived ease of use (PEOU) (technology perception attributes) and openness to experience (OPE) (personality attribute). PU, PEOU and OPE have significant impacts on e-purchase intention (INT). PEOU has the strongest positive impact on (INT). In addition, PU, PEOU and OPE combined together mediate the relationship between CON and INT. Further post hoc analysis of the mediation shows that both PU and PEOU are sustainable mediators. However, OPE is not a significant mediator.
Original languageEnglish
Article number234
Pages (from-to)no. 234
JournalSustainability
Volume10
Issue number1
DOIs
Publication statusPublished - 17 Jan 2018
Externally publishedYes

Fingerprint

mediation
purchase
personality
consciousness
experience
personality traits
questionnaire survey
acceptance
Sampling
attribute
questionnaire

Keywords

  • Conscientiousness
  • Online purchase intention
  • Openness to experience
  • Perceived ease of use
  • Perceived usefulness

Cite this

MOSLEHPOUR, Massoud ; PHAM, Van Kien ; WONG, Wing Keung ; BILGIÇLI, Ismail. / e-purchase intention of Taiwanese consumers : sustainable mediation of perceived usefulness and perceived ease of use. In: Sustainability. 2018 ; Vol. 10, No. 1. pp. no. 234.
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abstract = "This study proposes a new model by partially combining personality traits (PT) and Technology Acceptance Model (TAM) attributes to examine the influences of personality characteristics (conscientiousness, openness) and perception of technology (perceived usefulness, perceives ease of use) on e-purchase intention. We use truncate sampling technique and survey questionnaire to target the sample of Taiwanese online consumers and collect data. We find that consciousness (CON) (personality attribute) significantly influences perceived usefulness (PU) (technology perception attributes), perceived ease of use (PEOU) (technology perception attributes) and openness to experience (OPE) (personality attribute). PU, PEOU and OPE have significant impacts on e-purchase intention (INT). PEOU has the strongest positive impact on (INT). In addition, PU, PEOU and OPE combined together mediate the relationship between CON and INT. Further post hoc analysis of the mediation shows that both PU and PEOU are sustainable mediators. However, OPE is not a significant mediator.",
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e-purchase intention of Taiwanese consumers : sustainable mediation of perceived usefulness and perceived ease of use. / MOSLEHPOUR, Massoud; PHAM, Van Kien; WONG, Wing Keung; BILGIÇLI, Ismail.

In: Sustainability, Vol. 10, No. 1, 234, 17.01.2018, p. no. 234.

Research output: Journal PublicationsJournal Article (refereed)

TY - JOUR

T1 - e-purchase intention of Taiwanese consumers : sustainable mediation of perceived usefulness and perceived ease of use

AU - MOSLEHPOUR, Massoud

AU - PHAM, Van Kien

AU - WONG, Wing Keung

AU - BILGIÇLI, Ismail

PY - 2018/1/17

Y1 - 2018/1/17

N2 - This study proposes a new model by partially combining personality traits (PT) and Technology Acceptance Model (TAM) attributes to examine the influences of personality characteristics (conscientiousness, openness) and perception of technology (perceived usefulness, perceives ease of use) on e-purchase intention. We use truncate sampling technique and survey questionnaire to target the sample of Taiwanese online consumers and collect data. We find that consciousness (CON) (personality attribute) significantly influences perceived usefulness (PU) (technology perception attributes), perceived ease of use (PEOU) (technology perception attributes) and openness to experience (OPE) (personality attribute). PU, PEOU and OPE have significant impacts on e-purchase intention (INT). PEOU has the strongest positive impact on (INT). In addition, PU, PEOU and OPE combined together mediate the relationship between CON and INT. Further post hoc analysis of the mediation shows that both PU and PEOU are sustainable mediators. However, OPE is not a significant mediator.

AB - This study proposes a new model by partially combining personality traits (PT) and Technology Acceptance Model (TAM) attributes to examine the influences of personality characteristics (conscientiousness, openness) and perception of technology (perceived usefulness, perceives ease of use) on e-purchase intention. We use truncate sampling technique and survey questionnaire to target the sample of Taiwanese online consumers and collect data. We find that consciousness (CON) (personality attribute) significantly influences perceived usefulness (PU) (technology perception attributes), perceived ease of use (PEOU) (technology perception attributes) and openness to experience (OPE) (personality attribute). PU, PEOU and OPE have significant impacts on e-purchase intention (INT). PEOU has the strongest positive impact on (INT). In addition, PU, PEOU and OPE combined together mediate the relationship between CON and INT. Further post hoc analysis of the mediation shows that both PU and PEOU are sustainable mediators. However, OPE is not a significant mediator.

KW - Conscientiousness

KW - Online purchase intention

KW - Openness to experience

KW - Perceived ease of use

KW - Perceived usefulness

UR - http://commons.ln.edu.hk/sw_master/6667

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U2 - 10.3390/su10010234

DO - 10.3390/su10010234

M3 - Journal Article (refereed)

VL - 10

SP - no. 234

JO - Sustainability

JF - Sustainability

SN - 2071-1050

IS - 1

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ER -