TY - JOUR
T1 - Emerging market segments in a transitional economy : a study of urban consumers in China
AU - CUI, Geng
AU - LIU, Qiming
PY - 2001/1/1
Y1 - 2001/1/1
N2 - How to integrate the emerging consumer segments in transitional economies into multinational corporations' global marketing strategies presents a significant challenge. An analysis of China's urban consumers based on a 1997 national survey reveals several market segments that are distinctive in their demographics, psychographics, lifestyles, media usage, and consumption patterns. The findings suggest that multinational corporations need to adapt to the local market conditions in China and other transitional economies.
AB - How to integrate the emerging consumer segments in transitional economies into multinational corporations' global marketing strategies presents a significant challenge. An analysis of China's urban consumers based on a 1997 national survey reveals several market segments that are distinctive in their demographics, psychographics, lifestyles, media usage, and consumption patterns. The findings suggest that multinational corporations need to adapt to the local market conditions in China and other transitional economies.
UR - http://commons.ln.edu.hk/sw_master/602
UR - http://www.scopus.com/inward/record.url?scp=0012024729&partnerID=8YFLogxK
M3 - Journal Article (refereed)
SN - 1069-031X
VL - 9
SP - 84
EP - 106
JO - Journal of International Marketing
JF - Journal of International Marketing
IS - 1
ER -