Encouraging "grassroots employment" for Chinese University graduates : promotion of "socialist citizenship" under incentive schemes

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

Abstract

Why are Chinese university graduates, who in the past avoided socio-economically backward rural areas, willing to start their careers in such areas today? This research argues that the Chinese authorities have promoted “grassroots employment” for university graduates through preferential policies together with the values of “socialist citizenship”. However, the preferential policies actually reflect a different value of “instrumental utilitarianism” which resonates well with the dominant youth culture. This article examines the promotional strategies of four “grassroots employment” programmes in order to determine whether the popularity of the four programmes is due to the success of “socialist citizenship” or to the preferential policies. The benefits, difficulties and prospects of achieving the objectives of these “grassroots employment” programmes are briefly evaluated. The main conclusions are that the authorities have used “socialist citizenship” as a camouflage and that the preferential policies have accentuated youths’ enthusiasm to join the programmes.
Original languageEnglish
Pages (from-to)22-42
Number of pages21
JournalChina: An International Journal
Volume15
Issue number4
Publication statusPublished - 1 Nov 2017

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citizenship
promotion
incentive
career start
youth culture
popularity
Values
rural area
Incentive schemes
Citizenship
Authority

Cite this

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abstract = "Why are Chinese university graduates, who in the past avoided socio-economically backward rural areas, willing to start their careers in such areas today? This research argues that the Chinese authorities have promoted “grassroots employment” for university graduates through preferential policies together with the values of “socialist citizenship”. However, the preferential policies actually reflect a different value of “instrumental utilitarianism” which resonates well with the dominant youth culture. This article examines the promotional strategies of four “grassroots employment” programmes in order to determine whether the popularity of the four programmes is due to the success of “socialist citizenship” or to the preferential policies. The benefits, difficulties and prospects of achieving the objectives of these “grassroots employment” programmes are briefly evaluated. The main conclusions are that the authorities have used “socialist citizenship” as a camouflage and that the preferential policies have accentuated youths’ enthusiasm to join the programmes.",
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Encouraging "grassroots employment" for Chinese University graduates : promotion of "socialist citizenship" under incentive schemes. / CHAN, Che Po.

In: China: An International Journal, Vol. 15, No. 4, 01.11.2017, p. 22-42.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

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