Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer Engagement

Omar RODRIGUEZ-VILA; Sundar BHARADWAJ; Myoung-Jin CHAE

Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer Engagement

Omar RODRIGUEZ-VILA, Sundar BHARADWAJ, Myoung-Jin CHAE

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed)

Original language	English
Title of host publication	Regaining Relevance: doing research that reshapes the practice of marketing
Editors	Bernard JAWORSKI, Neil MORGAN
Publisher	American Marketing Association
ISBN (Print)	9781510839175
Publication status	Published - Aug 2016
Externally published	Yes
Event	2016 AMA Summer Educators Conference - Atlanta, Georgia Duration: 5 Aug 2016 → 7 Aug 2016

Publication series

Name	AMA Educators Proceedings
Volume	27

Conference

Conference	2016 AMA Summer Educators Conference
Country	Georgia
City	Atlanta
Period	5/08/16 → 7/08/16

Access to Document

http://toc.proceedings.com/34223webtoc.pdf

Cite this

RODRIGUEZ-VILA, O., BHARADWAJ, S., & CHAE, M-J. (2016). Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer Engagement. In B. JAWORSKI, & N. MORGAN (Eds.), Regaining Relevance: doing research that reshapes the practice of marketing (AMA Educators Proceedings; Vol. 27). American Marketing Association.

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RODRIGUEZ-VILA, O, BHARADWAJ, S & CHAE, M-J 2016, Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer Engagement. in B JAWORSKI & N MORGAN (eds), Regaining Relevance: doing research that reshapes the practice of marketing. AMA Educators Proceedings, vol. 27, American Marketing Association, 2016 AMA Summer Educators Conference, Atlanta, Georgia, 5/08/16.

Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer Engagement. / RODRIGUEZ-VILA, Omar; BHARADWAJ, Sundar; CHAE, Myoung-Jin.

Regaining Relevance: doing research that reshapes the practice of marketing. ed. / Bernard JAWORSKI; Neil MORGAN. American Marketing Association, 2016. (AMA Educators Proceedings; Vol. 27).

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed)

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AU - RODRIGUEZ-VILA, Omar

AU - BHARADWAJ, Sundar

AU - CHAE, Myoung-Jin

PY - 2016/8

Y1 - 2016/8

UR - http://toc.proceedings.com/34223webtoc.pdf

M3 - Conference paper (refereed)

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T3 - AMA Educators Proceedings

BT - Regaining Relevance: doing research that reshapes the practice of marketing

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A2 - MORGAN, Neil

PB - American Marketing Association

T2 - 2016 AMA Summer Educators Conference

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