@inproceedings{0c38fb08ab6740c896b99bbb05132766,
title = "Engaging in Real Time: Understanding the Effect of {"}Real-Time{"} Social Media Messages on Consumer Engagement",
author = "Omar RODRIGUEZ-VILA and Sundar BHARADWAJ and Myoung-Jin CHAE",
year = "2016",
month = aug,
language = "English",
isbn = "9781510839175",
series = "AMA Educators Proceedings",
publisher = "American Marketing Association",
editor = "Bernard JAWORSKI and Neil MORGAN",
booktitle = "Regaining Relevance: doing research that reshapes the practice of marketing",
address = "United States",
note = "2016 AMA Summer Educators Conference ; Conference date: 05-08-2016 Through 07-08-2016",
}