When the performing arts company decided to become financially independent from government subvention, PIP (Pleasure-Imagination-Play) became the only group who ventured into a 'creative arts enterprise' model by 'blending arts with commerce'. Since then, the company went through a transformation in the artistic direction, organizational structure, human resources management, and marketing strategies to suffice the model. Most importantly, it boils down to the successful 'branding' of the company's mastermind, Jim Chim, to suit local popular tastes. This paper examines the dynamics and challenges in the 'enterprising' of Hong Kong's cultural industry in the case of PIP, especially under the management of Chim as the cultural entrepreneur: localized popularized/ populist theatrical positioning, self-styled cross - media popular icon, and centralized authority but fluid management style. The case would hope to shed light on the problems of government funding for the arts, and the survival and opportunities of 'cultural small-medium enterprise' amidst the government rhetoric of 'creative arts enterprising' in Hong Kong.
|Publication status||Published - 18 Jun 2010|
|Event||8th Crossroads in Cultural Studies Conference - Lingnan University, Tuen Mun, Hong Kong|
Duration: 17 Jun 2010 → 21 Jun 2010
http://cultstud.org/xr2010/crossroad/index.html (Event link)
|Conference||8th Crossroads in Cultural Studies Conference|
|Period||17/06/10 → 21/06/10|
|Other||The 8th Crossroads in Cultural Studies Conference will be held in Hong Kong during June 17 – 21, 2010. Hosted by Lingnan University and organized by its Department of Cultural Studies and Kwan Fong Cultural Research and Development Programme, this is the first Crossroads Conference to be held in East Asia.|
Started in 1996 in Tampere, Finland, the Crossroads Conferences were to fill what was felt to be a gap in the international cultural studies community. Since then it had become one of the most important international conferences in cultural studies where scholars from all five continents get together to exchange their scholarly insights as well as to get in touch with different cultures. Organized by the Association for Cultural Studies (ACS), Crossroads conference is now held every two years in different parts of the world: Birmingham in UK, Illinois in US, Istanbul in Turkey and Kingston in Jamaica.