Ethical Issues in Ethnic Segmentation and Target Marketing

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

Abstract

In light of increasing diversity in the marketplace, marketers more than ever are using ethnic segmentation and marketing to reach various consumer groups. While some companies have become increasingly sophisticated in marketing to ethnic consumers, others’ attempts have misfired and created much controversy, calling for a closer examination of the validity and potential pitfalls of ethnic segmentation and marketing. This research analyzes the ethical issues associated with ethnic segmentation and marketing, and explores managerial implications for devising effective and socially responsible marketing programs.
Original languageEnglish
Title of host publicationProceedings of the 1998 Multicultural Marketing Conference
PublisherSpringer
Pages87-91
ISBN (Electronic)9783319173832
ISBN (Print)9783319173825
DOIs
Publication statusPublished - 1998
Externally publishedYes
EventThe Third Multicultural Marketing Conference - Canada, Montreal, Canada
Duration: 1 Jan 19981 Jan 1998

Conference

ConferenceThe Third Multicultural Marketing Conference
CountryCanada
CityMontreal
Period1/01/981/01/98
OtherThe Third Multicultural Marketing Conference

Fingerprint

Marketing
Segmentation
Target marketing
Ethical issues
Marketers

Cite this

CUI, G. (1998). Ethical Issues in Ethnic Segmentation and Target Marketing. In Proceedings of the 1998 Multicultural Marketing Conference (pp. 87-91). Springer. https://doi.org/10.1007/978-3-319-17383-2_13
CUI, Geng. / Ethical Issues in Ethnic Segmentation and Target Marketing. Proceedings of the 1998 Multicultural Marketing Conference. Springer, 1998. pp. 87-91
@inproceedings{18440833bca94bf29b05e35203b63075,
title = "Ethical Issues in Ethnic Segmentation and Target Marketing",
abstract = "In light of increasing diversity in the marketplace, marketers more than ever are using ethnic segmentation and marketing to reach various consumer groups. While some companies have become increasingly sophisticated in marketing to ethnic consumers, others’ attempts have misfired and created much controversy, calling for a closer examination of the validity and potential pitfalls of ethnic segmentation and marketing. This research analyzes the ethical issues associated with ethnic segmentation and marketing, and explores managerial implications for devising effective and socially responsible marketing programs.",
author = "Geng CUI",
year = "1998",
doi = "10.1007/978-3-319-17383-2_13",
language = "English",
isbn = "9783319173825",
pages = "87--91",
booktitle = "Proceedings of the 1998 Multicultural Marketing Conference",
publisher = "Springer",

}

CUI, G 1998, Ethical Issues in Ethnic Segmentation and Target Marketing. in Proceedings of the 1998 Multicultural Marketing Conference. Springer, pp. 87-91, The Third Multicultural Marketing Conference, Montreal, Canada, 1/01/98. https://doi.org/10.1007/978-3-319-17383-2_13

Ethical Issues in Ethnic Segmentation and Target Marketing. / CUI, Geng.

Proceedings of the 1998 Multicultural Marketing Conference. Springer, 1998. p. 87-91.

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

TY - GEN

T1 - Ethical Issues in Ethnic Segmentation and Target Marketing

AU - CUI, Geng

PY - 1998

Y1 - 1998

N2 - In light of increasing diversity in the marketplace, marketers more than ever are using ethnic segmentation and marketing to reach various consumer groups. While some companies have become increasingly sophisticated in marketing to ethnic consumers, others’ attempts have misfired and created much controversy, calling for a closer examination of the validity and potential pitfalls of ethnic segmentation and marketing. This research analyzes the ethical issues associated with ethnic segmentation and marketing, and explores managerial implications for devising effective and socially responsible marketing programs.

AB - In light of increasing diversity in the marketplace, marketers more than ever are using ethnic segmentation and marketing to reach various consumer groups. While some companies have become increasingly sophisticated in marketing to ethnic consumers, others’ attempts have misfired and created much controversy, calling for a closer examination of the validity and potential pitfalls of ethnic segmentation and marketing. This research analyzes the ethical issues associated with ethnic segmentation and marketing, and explores managerial implications for devising effective and socially responsible marketing programs.

U2 - 10.1007/978-3-319-17383-2_13

DO - 10.1007/978-3-319-17383-2_13

M3 - Conference paper (refereed)

SN - 9783319173825

SP - 87

EP - 91

BT - Proceedings of the 1998 Multicultural Marketing Conference

PB - Springer

ER -

CUI G. Ethical Issues in Ethnic Segmentation and Target Marketing. In Proceedings of the 1998 Multicultural Marketing Conference. Springer. 1998. p. 87-91 https://doi.org/10.1007/978-3-319-17383-2_13