Ethnic media citizenship and economy : South Asians’ creative ‘pro-sumption’ on the internet in Hong Kong

Research output: Other Conference ContributionsConference Paper (other)Research


While past research on the relationship between ethnic minorities and the media has focused on media consumption and diasporic subjectivity, the intensification of media transnationalization and advancement of internet technology has created new subjectivities and new forms of identity construction for ethnic minorities. This paper seeks to interrogate how ethnic/ diasporic subjects construct their fluid/ diverse 'identity(ies)' from a spectrum of pro/consumption activities on the internet: from watching foreign (globalized) TV dramas (including those from their ethnic home) to selling music on the internet. It first examines how diasporic south Asian communities how ethnic minority viewers resort to watching their home (Indian/ Pakistan/ Nepali) and global TV dramas on the internet. It then discusses how they also make use of the internet for self-expression and business. Through extensive interviews with ethnic minority views, this paper hopes to shed light on how ethnic minorities as 'prosumers' may assert a creative 'belongingness' and virtual global citizenship to compensate for a deterritorialized sense of home.
Original languageEnglish
Publication statusPublished - 18 Jun 2010
Event8th Crossroads in Cultural Studies Conference - Lingnan University, Tuen Mun, Hong Kong
Duration: 17 Jun 201021 Jun 2010 (Event link)


Conference8th Crossroads in Cultural Studies Conference
Country/TerritoryHong Kong
CityTuen Mun
OtherThe 8th Crossroads in Cultural Studies Conference will be held in Hong Kong during June 17 – 21, 2010. Hosted by Lingnan University and organized by its Department of Cultural Studies and Kwan Fong Cultural Research and Development Programme, this is the first Crossroads Conference to be held in East Asia.

Started in 1996 in Tampere, Finland, the Crossroads Conferences were to fill what was felt to be a gap in the international cultural studies community. Since then it had become one of the most important international conferences in cultural studies where scholars from all five continents get together to exchange their scholarly insights as well as to get in touch with different cultures. Organized by the Association for Cultural Studies (ACS), Crossroads conference is now held every two years in different parts of the world: Birmingham in UK, Illinois in US, Istanbul in Turkey and Kingston in Jamaica.
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