Evaluating Small Business Development in China's Retail Sector: An Empirical Analysis

Research output: Journal PublicationsJournal Article (refereed)

Abstract

A quantitative study examines the socio-economic factors that determined the retail structure of individual enterprises during the years of economic reform (1985-1992). The approach adopted follows the macro-marketing research developed by Bucklin (1972, 1978), Takeuchi and Bucklin (1977), and Ingene and Lusch (1981). The sales per store and sales per worker statistics for individual enterprises were chosen as indicators of retail structure (dependent variables). Since China has frequently suffered from inflation, these variables (and per capita provincial national income) are deflated by the corresponding provincial retail price indices to obtain the value in real terms. A regression analysis was conducted to examine the effects of predictor variables on the dependent variables. The empirical results suggest that the level of competition is very important in determining the performance of individual enterprises. Changes in this factor induced by entries or exists of retailers significantly affect the retailers' sales.
Original languageEnglish
Pages (from-to)87 - 92
Number of pages6
JournalJournal of Small Business Management
Volume33
Issue number1
Publication statusPublished - Jan 1995
Externally publishedYes

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Small business
Empirical analysis
Retail sector
Business development
China
Retailers
Retail
Price index
Macromarketing
Socioeconomic factors
Retail prices
Empirical results
Workers
Predictors
Statistics
National income
Inflation
Marketing research
Factors
Economic reform

Cite this

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title = "Evaluating Small Business Development in China's Retail Sector: An Empirical Analysis",
abstract = "A quantitative study examines the socio-economic factors that determined the retail structure of individual enterprises during the years of economic reform (1985-1992). The approach adopted follows the macro-marketing research developed by Bucklin (1972, 1978), Takeuchi and Bucklin (1977), and Ingene and Lusch (1981). The sales per store and sales per worker statistics for individual enterprises were chosen as indicators of retail structure (dependent variables). Since China has frequently suffered from inflation, these variables (and per capita provincial national income) are deflated by the corresponding provincial retail price indices to obtain the value in real terms. A regression analysis was conducted to examine the effects of predictor variables on the dependent variables. The empirical results suggest that the level of competition is very important in determining the performance of individual enterprises. Changes in this factor induced by entries or exists of retailers significantly affect the retailers' sales.",
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Evaluating Small Business Development in China's Retail Sector: An Empirical Analysis. / CHOW, Kong Wing.

In: Journal of Small Business Management, Vol. 33, No. 1, 01.1995, p. 87 - 92.

Research output: Journal PublicationsJournal Article (refereed)

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AU - CHOW, Kong Wing

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N2 - A quantitative study examines the socio-economic factors that determined the retail structure of individual enterprises during the years of economic reform (1985-1992). The approach adopted follows the macro-marketing research developed by Bucklin (1972, 1978), Takeuchi and Bucklin (1977), and Ingene and Lusch (1981). The sales per store and sales per worker statistics for individual enterprises were chosen as indicators of retail structure (dependent variables). Since China has frequently suffered from inflation, these variables (and per capita provincial national income) are deflated by the corresponding provincial retail price indices to obtain the value in real terms. A regression analysis was conducted to examine the effects of predictor variables on the dependent variables. The empirical results suggest that the level of competition is very important in determining the performance of individual enterprises. Changes in this factor induced by entries or exists of retailers significantly affect the retailers' sales.

AB - A quantitative study examines the socio-economic factors that determined the retail structure of individual enterprises during the years of economic reform (1985-1992). The approach adopted follows the macro-marketing research developed by Bucklin (1972, 1978), Takeuchi and Bucklin (1977), and Ingene and Lusch (1981). The sales per store and sales per worker statistics for individual enterprises were chosen as indicators of retail structure (dependent variables). Since China has frequently suffered from inflation, these variables (and per capita provincial national income) are deflated by the corresponding provincial retail price indices to obtain the value in real terms. A regression analysis was conducted to examine the effects of predictor variables on the dependent variables. The empirical results suggest that the level of competition is very important in determining the performance of individual enterprises. Changes in this factor induced by entries or exists of retailers significantly affect the retailers' sales.

M3 - Journal Article (refereed)

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