"Even When Success Seems Impossible, I Keep Streaming": How Do Chinese Elderly Streamers Interact with Platform Algorithmic (In)visibility

  • Junxiang LIAO
  • , Zheng WEI
  • , Zeyu YANG
  • , Xian XU
  • , Pan HUI
  • , Changyang HE
  • , Muzhi ZHOU*
  • *Corresponding author for this work

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

2 Citations (Scopus)

Abstract

Recent research within the HCI community has illuminated the challenges faced by marginalized groups on algorithm-driven livestreaming platforms. However, there is a notable gap in understanding how elderly livestreamers interact with the platform content moderation and algorithmic (in)visibility. This study investigates the perceptions of the algorithm-moderated (in)visibility and the coping strategies of 16 elderly streamers on Douyin. We find that, contrary to stereotypes of elderly users as digitally uninformed, these streamers actively engage with the platform to facilitate their understanding about platform algorithm. This engagement involves official guidance, peer learning, and personal experimentation. The streamers adopt various strategies to align with the perceived algorithmic preferences. Despite their rich knowledge about the platform's visibility moderation, many elderly streamers face significant challenges, such as physical and psychological strain and low viewer traffic. We conclude with design implications for livestreaming platforms to foster fairness and promote engagement among elderly streamers.
Original languageEnglish
Title of host publicationCHI'25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery, Inc
Number of pages15
ISBN (Electronic)9798400713941
DOIs
Publication statusPublished - 26 Apr 2025
Externally publishedYes
Event2025 CHI Conference on Human Factors in Computing Systems - PACIFICO Yokohama, Yokohama, Japan
Duration: 26 Apr 20251 May 2025

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2025 CHI Conference on Human Factors in Computing Systems
Abbreviated titleCHI 2025
Country/TerritoryJapan
CityYokohama
Period26/04/251/05/25

Bibliographical note

Publisher Copyright:
© 2025 Copyright held by the owner/author(s). Publication rights licensed to ACM.

Funding

This research was funded by the Basic and Applied Basic Research Foundation of Guangdong Province (Awardee: Muzhi Zhou; Award Number: 2023A1515110918) and by the Guangdong Office of Philosophy and Social Science (Awardee: Muzhi Zhou; Award Number: GD24CSH04).

Keywords

  • algorithm
  • elderly
  • livestreaming
  • social media

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