Expansion Options among Hong Kong Electronics Firms: A Study of Effective Marketing Channel Strategies

T. S. CHAN

doi:10.1007/978-4-431-66990-6_7

Expansion Options among Hong Kong Electronics Firms: A Study of Effective Marketing Channel Strategies

T. S. CHAN

Lingnan University

Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review

Abstract

Hong Kong is an important trading center located on the southern coast of China. It is the world’s eighth largest trading nation measured in terms of value of merchandise trade in 1999 (Hong Kong Annual Report, 1999). In addition to its reliance on trade, Hong Kong’s prosperity also depends heavily on the tourism and the provision of business and financial services. Hong Kong is the best example of a free enterprise economy. The Hong Kong government provides a sound regulatory structure for conducting business but with very little intervention, the tax rates are very low, and yet the infrastructure is very well developed.

Original language	English
Title of host publication	Japanese Foreign Direct Investment and the East Asian Industrial System
Editors	Haruo HOROGUCHI, Koichi SHIMOKAWA
Publisher	Springer Japan
Chapter	7
Pages	143-159
ISBN (Electronic)	9784431669906
ISBN (Print)	9784431669920
DOIs	https://doi.org/10.1007/978-4-431-66990-6_7
Publication status	Published - 2002

Keywords

Production facility
Strategic Management Journal
International Bsiness Study
International Expansion
Overseas Market

Access to Document

10.1007/978-4-431-66990-6_7

http://link.springer.com/10.1007/978-4-431-66990-6_7

Cite this

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title = "Expansion Options among Hong Kong Electronics Firms: A Study of Effective Marketing Channel Strategies",

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Expansion Options among Hong Kong Electronics Firms: A Study of Effective Marketing Channel Strategies. / CHAN, T. S.
Japanese Foreign Direct Investment and the East Asian Industrial System. ed. / Haruo HOROGUCHI; Koichi SHIMOKAWA. Springer Japan, 2002. p. 143-159.

Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review

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