Abstract
Because of the rapid development of the Internet of Things, the business mode of the retail industry has changed tremendously. Smart retail is increasingly receiving academic attention. However, research on smart retail has mainly focused on shopping utility and consumers’ interactions with smart technology rather than consumers’ perceptions and feelings regarding smart technology. In order to fill this void, this paper incorporates perceptions (i.e., cognitive absorption) into the technology acceptance model to investigate consumer intention in smart retail. In total, 322 consumers with experience using smart retail technology are surveyed, and SEM (Structural Equation Modeling) is used for analysis. According to the findings, cognitive absorption has a considerable influence on consumers’ perception of the usefulness and ease of use of smart retail technology, which, in turn, affects consumer adoption and recommendation intentions on this smart technology. Theoretical and practical recommendations are made, as well as future research directions.
| Original language | English |
|---|---|
| Pages (from-to) | 22560-22577 |
| Number of pages | 18 |
| Journal | Current Psychology |
| Volume | 43 |
| Issue number | 26 |
| Early online date | 30 Apr 2024 |
| DOIs | |
| Publication status | Published - Jul 2024 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2024.
Funding
This research was supported by the General Project of the National Social Science Foundation of China (21BJY032) and the Research Project of National Science and Technology Council (Taiwan) (112-2410-H-025-006) for funding.
Keywords
- Adoption intention
- Cognitive absorption
- Recommendation intention
- Smart store
- TAM