Exploring the Effect of Live Streaming Atmospheric Cues on Consumer Impulse Buying: A Flow Experience Perspective
- Meiling XIN
- , Ling JIAN
- , Wei LIU*
- , Yingxu BAO
*Corresponding author for this work
Research output: Journal Publications › Journal Article (refereed) › peer-review
14
Link opens in a new tab
Citations
(Scopus)