Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands

Social Sciences

• Consumers 100%
• Chinese 66%
• Influence 66%
• Literature 66%
• Compliance 66%
• Prestige 33%
• Identity 33%
• Managers 33%
• Targeting 33%
• Research 33%
• Conspicuous Consumption 33%
• Market Segmentation 33%
• Experience 33%
• Quality 33%
• Drawing 33%
• Strategy 33%
• Theory 33%
• Hypothesis 33%
• Consumption 33%
• Sociology 33%
• Purchase 33%
• Relative 33%
• Intention 33%
• Developing Countries 33%
• Psychology 33%