Abstract
Firms in transition economies face a common adaptation problem of having to compete within increasingly marketized environments. This creates a need for managers to learn skills associated with marketing, such as those pertaining to the development of new and better products. Although distance is usually a barrier to learning, we propose that in exchange situations involving transition economy firms, the benefits of long-distance trade may outweigh the costs of knowledge acquisition. We find support for this proposition in this study by establishing a link between the export intensity of Chinese exporters and their acquisition of marketing know-how. We also find evidence that the marketing knowledge of transition economy firms has a positive effect on overall performance.
Original language | English |
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Pages (from-to) | 593-602 |
Number of pages | 10 |
Journal | Industrial Marketing Management |
Volume | 40 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 May 2011 |
Keywords
- China
- Export intensity
- international marketing
- transition economies