Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 99-122 |
| Number of pages | 24 |
| Journal | International Journal of Trade and Global Markets |
| Volume | 6 |
| Issue number | 2 |
| Early online date | 30 Mar 2013 |
| DOIs | |
| Publication status | Published - 2013 |
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Keywords
- export venture
- flexibility
- performance
- competency
- target market
- strategic growth
- market growth
- relationship intensity
- distributors
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Export venture flexibility : its antecedents and effects on performance. / LI, Ling-Yee; OGUNMOKUN, Gabriel O.
In: International Journal of Trade and Global Markets, Vol. 6, No. 2, 2013, p. 99-122.Research output: Journal Publications › Journal Article (refereed)
TY - JOUR
T1 - Export venture flexibility : its antecedents and effects on performance
AU - LI, Ling-Yee
AU - OGUNMOKUN, Gabriel O.
PY - 2013
Y1 - 2013
N2 - In spite of the normative appeal of flexibility, the concept has rarely been considered from a strategic marketing perspective. Without being market focused, flexibility will not result in superior value creation and a sustainable competitive advantage. In the light of the above shortcomings, this study examined a firm's flexibility with reference to specific export venture markets. Based upon the export channel marketing literature, this study identified additional previously unexplored antecedents of flexibility. The empirical evidences of 222 export venture cases showed reasonable support for the proposed model. In addition, this study brought clear evidence demonstrating the positive effect of flexibility on performance in the corresponding export venture markets.
AB - In spite of the normative appeal of flexibility, the concept has rarely been considered from a strategic marketing perspective. Without being market focused, flexibility will not result in superior value creation and a sustainable competitive advantage. In the light of the above shortcomings, this study examined a firm's flexibility with reference to specific export venture markets. Based upon the export channel marketing literature, this study identified additional previously unexplored antecedents of flexibility. The empirical evidences of 222 export venture cases showed reasonable support for the proposed model. In addition, this study brought clear evidence demonstrating the positive effect of flexibility on performance in the corresponding export venture markets.
KW - export venture
KW - flexibility
KW - performance
KW - competency
KW - target market
KW - strategic growth
KW - market growth
KW - relationship intensity
KW - distributors
UR - http://commons.ln.edu.hk/sw_master/1706
U2 - 10.1504/IJTGM.2013.053001
DO - 10.1504/IJTGM.2013.053001
M3 - Journal Article (refereed)
VL - 6
SP - 99
EP - 122
JO - International Journal of Trade and Global Markets
JF - International Journal of Trade and Global Markets
SN - 1742-7541
IS - 2
ER -