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Factors that reduce rigid product adaptation decisions : the case of exporting firms in China
Ling Yee, Esther LI
Department of Marketing and International Business
Research output
:
Journal Publications
›
Journal Article (refereed)
›
peer-review
11
Citations (Scopus)
Overview
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Earth and Planetary Sciences
Decision
100%
Export
100%
Product
100%
Adaptation
100%
China
100%
Co-Ordination
28%
Research
28%
Investigation
28%
Strategy
28%
Management
14%
Knowledge
14%
Shape
14%
Business
14%
Stream
14%
Social Sciences
Decision
100%
China
100%
Adaptation
100%
Coordination
28%
Process
28%
Control
28%
Knowledge
28%
Export Marketing
28%
Marketing Strategy
14%
Export Performance
14%
Research
14%
Rigidity
14%
Evidence
14%
Strategy
14%
Performance
14%
Theory
14%
Reaction
14%
Marketing Research
14%
Superior
14%
Management
14%
Rivers
14%
Medicine and Dentistry
Adaptation
100%
Threat
28%
Coordination
28%
Adverse Event
14%
Introspection
14%