Original language | English |
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Title of host publication | Ethical and Social Marketing in Asia: Incorporating Fairness Management |
Editors | Bang NGUYEN, Chris ROWLEY |
Publisher | Elsevier Ltd |
Pages | xxvii |
ISBN (Electronic) | 9780081001042 |
ISBN (Print) | 9780081000977 |
DOIs | |
Publication status | Published - 2015 |
Externally published | Yes |
Foreword by Dr Bradley R. Barnes
*Corresponding author for this work
Research output: Book Chapters | Papers in Conference Proceedings › Foreword / Postscript