| Original language | English |
|---|---|
| Title of host publication | Ethical and Social Marketing in Asia: Incorporating Fairness Management |
| Editors | Bang NGUYEN, Chris ROWLEY |
| Publisher | Elsevier Ltd |
| Pages | xxvii |
| ISBN (Electronic) | 9780081001042 |
| ISBN (Print) | 9780081000977 |
| DOIs | |
| Publication status | Published - 2015 |
| Externally published | Yes |
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