From 'Wow' to 'Why': Guidelines for Creating the Opening of a Data Video with Cinematic Styles

Xian XU; Leni YANG; David YIP; Mingming FAN; Zheng WEI; Huamin QU

doi:10.1145/3491102.3501896

From 'Wow' to 'Why': Guidelines for Creating the Opening of a Data Video with Cinematic Styles

Xian XU, Leni YANG, David YIP, Mingming FAN^*, Zheng WEI, Huamin QU

^*Corresponding author for this work

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

20 Citations (Scopus)

Abstract

Data videos are an increasingly popular storytelling form. The opening of a data video critically influences its success as the opening either attracts the audience to continue watching or bores them to abandon watching. However, little is known about how to create an attractive opening. We draw inspiration from the openings of famous films to facilitate designing data video openings. First, by analyzing over 200 films from several sources, we derived six primary cinematic opening styles adaptable to data videos. Then, we consulted eight experts from the film industry to formulate 28 guidelines. To validate the usability and effectiveness of the guidelines, we asked participants to create data video openings with and without the guidelines, which were then evaluated by experts and the general public. Results showed that the openings designed with the guidelines were perceived to be more attractive, and the guidelines were praised for clarity and inspiration.

Original language	English
Title of host publication	CHI '22: Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems
Publisher	Association for Computing Machinery
Number of pages	20
ISBN (Electronic)	9781450391573
DOIs	https://doi.org/10.1145/3491102.3501896
Publication status	Published - 29 Apr 2022
Externally published	Yes
Event	2022 CHI Conference on Human Factors in Computing Systems - New Orleans, United States Duration: 29 Apr 2022 → 5 May 2022

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings

Conference

Conference	2022 CHI Conference on Human Factors in Computing Systems
Abbreviated title	CHI 2022
Country/Territory	United States
City	New Orleans
Period	29/04/22 → 5/05/22

Bibliographical note

Publisher Copyright:
© 2022 ACM.

Funding

This research was supported in part by Hong Kong Theme-based Research Scheme T41-709/17N.

Keywords

Data Video
Guideline
Interview
Lab Study
Storytelling
Visualization

Access to Document

10.1145/3491102.3501896

Cite this

XU, X., YANG, L., YIP, D., FAN, M., WEI, Z., & QU, H. (2022). From 'Wow' to 'Why': Guidelines for Creating the Opening of a Data Video with Cinematic Styles. In CHI '22: Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems Article 599 (Conference on Human Factors in Computing Systems - Proceedings). Association for Computing Machinery. https://doi.org/10.1145/3491102.3501896

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title = "From 'Wow' to 'Why': Guidelines for Creating the Opening of a Data Video with Cinematic Styles",

abstract = "Data videos are an increasingly popular storytelling form. The opening of a data video critically influences its success as the opening either attracts the audience to continue watching or bores them to abandon watching. However, little is known about how to create an attractive opening. We draw inspiration from the openings of famous films to facilitate designing data video openings. First, by analyzing over 200 films from several sources, we derived six primary cinematic opening styles adaptable to data videos. Then, we consulted eight experts from the film industry to formulate 28 guidelines. To validate the usability and effectiveness of the guidelines, we asked participants to create data video openings with and without the guidelines, which were then evaluated by experts and the general public. Results showed that the openings designed with the guidelines were perceived to be more attractive, and the guidelines were praised for clarity and inspiration.",

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author = "Xian XU and Leni YANG and David YIP and Mingming FAN and Zheng WEI and Huamin QU",

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year = "2022",

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XU, X, YANG, L, YIP, D, FAN, M, WEI, Z & QU, H 2022, From 'Wow' to 'Why': Guidelines for Creating the Opening of a Data Video with Cinematic Styles. in CHI '22: Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems., 599, Conference on Human Factors in Computing Systems - Proceedings, Association for Computing Machinery, 2022 CHI Conference on Human Factors in Computing Systems, New Orleans, Louisiana, United States, 29/04/22. https://doi.org/10.1145/3491102.3501896

From 'Wow' to 'Why': Guidelines for Creating the Opening of a Data Video with Cinematic Styles. / XU, Xian; YANG, Leni; YIP, David et al.
CHI '22: Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, 2022. 599 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

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AU - YANG, Leni

AU - YIP, David

AU - FAN, Mingming

AU - WEI, Zheng

AU - QU, Huamin

PY - 2022/4/29

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N2 - Data videos are an increasingly popular storytelling form. The opening of a data video critically influences its success as the opening either attracts the audience to continue watching or bores them to abandon watching. However, little is known about how to create an attractive opening. We draw inspiration from the openings of famous films to facilitate designing data video openings. First, by analyzing over 200 films from several sources, we derived six primary cinematic opening styles adaptable to data videos. Then, we consulted eight experts from the film industry to formulate 28 guidelines. To validate the usability and effectiveness of the guidelines, we asked participants to create data video openings with and without the guidelines, which were then evaluated by experts and the general public. Results showed that the openings designed with the guidelines were perceived to be more attractive, and the guidelines were praised for clarity and inspiration.

AB - Data videos are an increasingly popular storytelling form. The opening of a data video critically influences its success as the opening either attracts the audience to continue watching or bores them to abandon watching. However, little is known about how to create an attractive opening. We draw inspiration from the openings of famous films to facilitate designing data video openings. First, by analyzing over 200 films from several sources, we derived six primary cinematic opening styles adaptable to data videos. Then, we consulted eight experts from the film industry to formulate 28 guidelines. To validate the usability and effectiveness of the guidelines, we asked participants to create data video openings with and without the guidelines, which were then evaluated by experts and the general public. Results showed that the openings designed with the guidelines were perceived to be more attractive, and the guidelines were praised for clarity and inspiration.

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From 'Wow' to 'Why': Guidelines for Creating the Opening of a Data Video with Cinematic Styles

Abstract

Publication series

Conference

Bibliographical note

Funding

Keywords

Access to Document

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