The “Kong Girl”, an other-attributed stereotype of some Hong Kong women, has been circulating in the media since the mid-2000s. The process of associating social meanings to the Kong Girl label is an indexical process that becomes further heightened in situations of uncertainty and change. Hall (2014) uses the term “indexical dissonance” to explain the state of identity under globalization, where the link between linguistic forms and social meanings becomes disrupted and destabilized. The shift from “negative” to more “positive” perspectives on the Kong Girl stereotype, we argue, reflects a micro as well as macrolevel struggle to reconcile instabilities in a changing social world.
|Publication status||Published - May 2016|
|Event||9th International Gender and Language Association Conference - City University of Hong Kong, Hong Kong, Hong Kong|
Duration: 19 May 2016 → 21 May 2016
|Conference||9th International Gender and Language Association Conference|
|Abbreviated title||IGALA 9|
|Period||19/05/16 → 21/05/16|
Bibliographical noteInvited Paper. Paper was invited as part of an invited panel at the conference.
KANG, M. A., & CHEN, K. (2016). Gender Stereotype as a Vehicle for Social Change? The Case of the Kong Girl. Paper presented at 9th International Gender and Language Association Conference, Hong Kong, Hong Kong.