Gender Stereotype as a Vehicle for Social Change? The Case of the Kong Girl

Munkyung, Agnes KANG, Katherine CHEN

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paper

Abstract

The “Kong Girl”, an other-attributed stereotype of some Hong Kong women, has been circulating in the media since the mid-2000s. The process of associating social meanings to the Kong Girl label is an indexical process that becomes further heightened in situations of uncertainty and change. Hall (2014) uses the term “indexical dissonance” to explain the state of identity under globalization, where the link between linguistic forms and social meanings becomes disrupted and destabilized. The shift from “negative” to more “positive” perspectives on the Kong Girl stereotype, we argue, reflects a micro as well as macrolevel struggle to reconcile instabilities in a changing social world.
Original languageEnglish
Publication statusPublished - May 2016
Event9th International Gender and Language Association Conference - City University of Hong Kong, Hong Kong, Hong Kong
Duration: 19 May 201621 May 2016
https://scholars.cityu.edu.hk/files/13142869/IGALA9ProgrammeBooklet.pdf

Conference

Conference9th International Gender and Language Association Conference
Abbreviated titleIGALA 9
CountryHong Kong
CityHong Kong
Period19/05/1621/05/16
Internet address

    Fingerprint

Bibliographical note

Invited Paper. Paper was invited as part of an invited panel at the conference.

Cite this

KANG, M. A., & CHEN, K. (2016). Gender Stereotype as a Vehicle for Social Change? The Case of the Kong Girl. Paper presented at 9th International Gender and Language Association Conference, Hong Kong, Hong Kong.