Gifts to say goodbye: consumer preferences for farewell gifts

Dongjin HE
, Qianqian Esther LIU
, Xing-Yu Marcos CHU
, Meng WANG^*
, Yuwei JIANG

^*Corresponding author for this work

Lingnan University

Research output: Journal Publications › Journal Article (refereed) › peer-review

2 Finished
2 Active

4 results

Active
Exploring the Impact of Inter-Text Space of Text Messages on Consumers' Reactions in Customer-Firm Interactions
HE, D. (PI)
LU Research Committee
1/01/25 → 30/06/26
Project: Grant Research
Effects of Handmade Brand Nature on Consumer Judgments
HE, D. (PI) & CAO, C. C. (CoI)
LU Research Committee
1/01/25 → 30/06/26
Project: Grant Research
Finished
Exploring the Interpersonal Consequences of Cultivating a Foodie Persona
HE, D. (PI) & LIU, Q. (CoI)
LU Research Committee
1/01/24 → 31/12/25
Project: Grant Research
How Interstitial Space in Logos Affects Consumers’ Perceived Brand Hedonism
HE, D. (PI) & JIANG, Y. (CoI)
Lam Kei On Memorial Trust
1/07/22 → 30/06/25
Project: Grant Research