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Effects of Handmade Brand Nature on Consumer Judgments
HE, D. (PI) & CAO, C. C. (CoI)
1/01/25 → 30/06/26
Project: Grant Research
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Exploring the Impact of Inter-Text Space of Text Messages on Consumers' Reactions in Customer-Firm Interactions
HE, D. (PI)
1/01/25 → 30/06/26
Project: Grant Research