| Original language | English |
|---|---|
| Title of host publication | Multinationals and global consumers : tension, potential and competition |
| Publisher | Palgrave Macmillan |
| Pages | 58-75 |
| Number of pages | 18 |
| ISBN (Print) | 9781137307293 |
| DOIs | |
| Publication status | Published - 1 Nov 2013 |
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