Globalization versus adaptation in international marketing : an investigation of exporting companies in the People's Republic of China

Gabriel OGUNMOKUN, Ling Yee LI

Research output: Journal PublicationsJournal Article (refereed)

Original languageEnglish
Pages (from-to)23 - 38
Number of pages16
JournalAsian Academy of Management Journal
Volume4
Issue number2
Publication statusPublished - Jul 1999
Externally publishedYes

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