Globalization versus adaptation in international marketing : an investigation of exporting companies in the People's Republic of China

Gabriel OGUNMOKUN, Ling Yee LI

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

Original languageEnglish
Pages (from-to)23 - 38
Number of pages16
JournalAsian Academy of Management Journal
Volume4
Issue number2
Publication statusPublished - Jul 1999
Externally publishedYes

Cite this

@article{ee81e54197d6412183b54bb8774b8a22,
title = "Globalization versus adaptation in international marketing : an investigation of exporting companies in the People's Republic of China",
author = "Gabriel OGUNMOKUN and LI, {Ling Yee}",
year = "1999",
month = "7",
language = "English",
volume = "4",
pages = "23 -- 38",
journal = "Asian Academy of Management Journal",
issn = "1394-2603",
publisher = "Penerbit Universiti Sains Malaysia",
number = "2",

}

Globalization versus adaptation in international marketing : an investigation of exporting companies in the People's Republic of China. / OGUNMOKUN, Gabriel; LI, Ling Yee.

In: Asian Academy of Management Journal, Vol. 4, No. 2, 07.1999, p. 23 - 38.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

TY - JOUR

T1 - Globalization versus adaptation in international marketing : an investigation of exporting companies in the People's Republic of China

AU - OGUNMOKUN, Gabriel

AU - LI, Ling Yee

PY - 1999/7

Y1 - 1999/7

M3 - Journal Article (refereed)

VL - 4

SP - 23

EP - 38

JO - Asian Academy of Management Journal

JF - Asian Academy of Management Journal

SN - 1394-2603

IS - 2

ER -