Globalization versus adaptation in international marketing : an investigation of exporting companies in the People's Republic of China

Gabriel OGUNMOKUN, Ling Yee LI

Research output: Journal Publications › Journal Article (refereed) › peer-review

Original language	English
Pages (from-to)	23 - 38
Number of pages	16
Journal	Asian Academy of Management Journal
Volume	4
Issue number	2
Publication status	Published - Jul 1999
Externally published	Yes

Access to Document

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title = "Globalization versus adaptation in international marketing : an investigation of exporting companies in the People's Republic of China",

author = "Gabriel OGUNMOKUN and LI, \{Ling Yee\}",

year = "1999",

month = jul,

language = "English",

volume = "4",

pages = "23 -- 38",

journal = "Asian Academy of Management Journal",

issn = "1394-2603",

publisher = "Penerbit Universiti Sains Malaysia",

number = "2",

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TY - JOUR

T1 - Globalization versus adaptation in international marketing : an investigation of exporting companies in the People's Republic of China

AU - OGUNMOKUN, Gabriel

AU - LI, Ling Yee

PY - 1999/7

Y1 - 1999/7

M3 - Journal Article (refereed)

SN - 1394-2603

VL - 4

SP - 23

EP - 38

JO - Asian Academy of Management Journal

JF - Asian Academy of Management Journal

IS - 2

ER -