Abstract
Using intersectionality and critical disability studies, this paper analyzes social media discourse from X and Instagram during the 2024 Paris Paralympics. Qualitative (n = 1,000) and computational quantitative analysis (n = 10,881) of social media comments posted during the Games show that the largest percentage of social media commentators discussing the Paralympics came from India, with users frequently evoking notions of nationalism, neoliberal-ableism, athlete-first accolades, and complex notions of gender identity. Findings demonstrate the contradictions of social media as a platform for social change. On one hand social media commentators portrayed disabled athletes as skilled and accomplished Paralympians and framed them as national heroes bringing pride to their country. On the other hand, they also engaged in neoliberal-ableist narratives characterizing disability as something that should be overcome.
| Original language | English |
|---|---|
| Number of pages | 22 |
| Journal | Communication and Sport |
| Early online date | 23 Aug 2025 |
| DOIs | |
| Publication status | E-pub ahead of print - 23 Aug 2025 |
Bibliographical note
Publisher Copyright:© The Author(s) 2025
Funding
This research was supported by the Adam Brown Social Media Command Center at the University of Tennessee-Knoxville which provided software support and data.
Keywords
- computational analysis
- India
- intersectionality
- paralympics
- social media