Guest editorial

Cheng Lu WANG*, Dorothy YEN, Bradley R. BARNES

*Corresponding author for this work

Research output: Journal PublicationsEditorial/Preface (Journal)

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)1-5
Number of pages5
JournalInternational Marketing Review
Volume38
Issue number1
DOIs
Publication statusPublished - 12 Feb 2021
Externally publishedYes

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