Hallyu 2.0 : The Korean Wave in the Age of Social Media

Sangjoon LEE (Editor), Abé Markus NORNES (Editor)

Research output: Scholarly Books | Reports | Literary WorksBook (Editor)Researchpeer-review

57 Citations (Scopus)


Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.

Original languageEnglish
PublisherUniversity of Michigan Press
Number of pages268
ISBN (Electronic)9780472120895
ISBN (Print)9780472072521, 9780472052523
Publication statusPublished - 2015
Externally publishedYes

Publication series

NamePerspectives on Contemporary Korea
PublisherUniversity of Michigan Press

Bibliographical note

Publisher Copyright:
© by Sangjoon Lee and Abé Mark Nornes 2015.


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