Hiding in the Crowd: Secrecy Compels Consumer Conformity

Dongjin HE, Yuwei JIANG*, Gerald J GORN

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

5 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Hiding in the Crowd: Secrecy Compels Consumer Conformity'. Together they form a unique fingerprint.

Social Sciences

Computer Science