Hiding in the Crowd: Secrecy Compels Consumer Conformity

Dongjin HE, Yuwei JIANG^*, Gerald J GORN

^*Corresponding author for this work

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

6 Citations (Scopus)

2 results

Finished
The Impact of Secrecy on Consumer Preferences for Visual Boundaries
HE, D. (PI) & JIANG, Y. (CoI)
Lam Kei On Memorial Trust
1/06/21 → 31/05/23
Project: Grant Research
How Gratitude Motivates the Desire for Simplicity in Consumer Choice
HE, D. (PI) & JIANG, Y. (CoI)
LU Research Committee
1/01/21 → 30/06/22
Project: Grant Research