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Hiding in the crowd : why and when secrecy spurs consumer conformity
Dongjin HE
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Dive into the research topics of 'Hiding in the crowd : why and when secrecy spurs consumer conformity'. Together they form a unique fingerprint.
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Social Sciences
Secrecy
100%
Conformity
66%
Consumer Affect
33%
Consumption Behavior
33%
Computer Science
Consumption Behavior
100%
Psychology
Control Capacity
33%