Hollywood in China: Continuities and Disjunctures in Film Marketing

Michael CURTIN, Wesley JACKS, Yongli LI

Research output: Book Chapters | Papers in Conference ProceedingsBook Chapter

Original languageEnglish
Title of host publicationFilm Marketing into the Twenty-First Century
EditorsMingant NOLWENN, Cecilia TIRTAINE, Joël AUGROS
Place of PublicationLondon
PublisherPalgrave Macmillan
Pages65-76
Number of pages12
ISBN (Print)9781844578382, 9781844578399
Publication statusPublished - 2015
Externally publishedYes

Cite this

CURTIN, M., JACKS, W., & LI, Y. (2015). Hollywood in China: Continuities and Disjunctures in Film Marketing. In M. NOLWENN, C. TIRTAINE, & J. AUGROS (Eds.), Film Marketing into the Twenty-First Century (pp. 65-76). Palgrave Macmillan.