| Original language | English |
|---|---|
| Title of host publication | Film Marketing into the Twenty-First Century |
| Editors | Mingant NOLWENN, Cecilia TIRTAINE, Joël AUGROS |
| Place of Publication | London |
| Publisher | Palgrave Macmillan |
| Pages | 65-76 |
| Number of pages | 12 |
| ISBN (Print) | 9781844578382, 9781844578399 |
| Publication status | Published - 2015 |
| Externally published | Yes |
Hollywood in China: Continuities and Disjunctures in Film Marketing
- Michael CURTIN
- , Wesley JACKS
- , Yongli LI
Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review
3
Citations
(Scopus)