The introduction of anti-racism legislation and post-colonial debate on Hong Kong identity has developed a stronger recognition of multiculturalism in Hong Kong. Muslims, who have had a continuous presence in the territory for over 170 years, are, however, still little understood. This paper looks at the ways in which local Cantonese media represents Muslims and how this representation continues to obscure Islam and present it as an oriental “other.” Representation of Muslims in the Media analysed is uneven with Chinese Muslims frequently being absent. In contrast, Islamic issues are often discussed by Muslims with a limited competence in Cantonese, or by non-Muslim professionals with a limited understanding of religious issues and vocabulary. Muslims and Islam, as a result, continue to be an overlooked part of the Hong Kong identity.